JUDGING A BOOK

'You can't judge a book by its cover' goes the saying. But the plain fact is that people in bookstores do. Research shows that the majority reason (about 90%) why browsers even pick up books they're unfamiliar with is that the cover attracts them. Cover art and layout, therefore, are much bigger deals than most people suppose.

Which makes what follows rather interesting. Night of Demons, weeks before its launch, has picked up yet another good, enthusiastic review, this time by Kelly Melcher on the website Fandomania. And Kelly starts like this:

"While the saying goes 'one should never judge a book by its cover,' that is an excellent place to start here. It easily sets the mood, and really grabbed my interest. The mood? Dark and ominous. I know I don't normally comment on covers, but this one just caught my eye from the moment I opened the package it came in and tempted me to read just based on the artwork alone."

It would appear artist Don Sipley mixes a little magic with his paints, and that is very good to hear. And Kelly also goes on to say, "The pace was excellent. There was enough action to keep turning the pages and waiting to see what comes next." She liked the book inside and out, then.